About Paula Simpson

A Little Self-Care Goes A Long Way

Through my own experience with fad dieting, I struggled throughout my teenage years until finally realizing I was ultimately in charge of my health. I decided to study nutritional science in university, followed by holistic nutrition & herbal medicine. By learning about what we consume and how nutrients are metabolized in the body to promote optimal health fascinated me. This is where my journey and relationship with nutrition for preventative health and natural beauty began. I continue to be actively involved in clinical research, education & practice; with board certification and active standing as a Registered Herbalist and Functional Nutritionist. 

The concept of “aesthetic wellness” has become somewhat cluttered with products all promising to beautify from within. As a nutritional scientist, herbal medicine and product development expert, I built this site to help pull the “fact” from “fiction” so you can make the best informed choices for your own personal wellness journey. I hope you enjoy it.

Wellness Focused Beauty

With global recognition as an aesthetic wellness, product development and branding expert, Paula has dedicated her time in educating the natural health, cosmetics and medical aesthetic industries on the importance of nutrition & plant medicine for natural beauty and healthy aging. Merging her scientific and natural health background along with experience in clinical research, marketing and regulations, Paula has created some of the most successful wellness + beauty brands available in the market. Through this, she has solidified her reputation as a leading innovator and ambassador for the Healthy Aging and Nutricosmetics sectors, being formally recognized as one of the most powerful women in the natural beauty industry today. Currently she is an active advisory member with Nutritional Outlook, a leading life sciences publication and go to expert for many top industry and media publications. As a founder, innovator and key formulator behind award winning brands, Paula is a sought after speaker and media expert with appearances on: E! News, Entertainment Tonight, Access Hollywood, Good Morning America, Telemundo, MSNBC, KTLA, ABC and FOX NEWS. She’s often cited within and contributes her expertise to leading health & beauty publications including; Allure, Alternative Medicine, Brit+Co, Everyday Health, InStyle, Mindbodygreen, New Beauty Magazine, Rodale’s Organic Life, PopSugar, Reader’s Digest, Refinery 29, Vogue and more. Paula is the author of the book “Good Bacteria for Healthy Skin; Nurturing Your Skin Microbiome with Pre- and Probiotics for Clear and Luminous Skin,” Ulysses Press. 

As an integrated health + beauty expert, Paula runs a successful global practice helping clients achieve their goals through her integrated approach for healthy aging and natural beauty. She is also the Co-Creator behind the successful & nationwide Neutribeauty meal delivery program at Daily Dose Meals.

From Functional Foods, Powders, Tinctures to Pills….

Nutraceuticals are natural health products formulated with actives commonly found in food or botanicals that offer a restorative and balancing action within the body. With focus on preventative health, these products are specially formulated to support targeted physiological systems, such as the immune, digestive, cardiovascular, joint/bone health to weight and stress management. An increasingly popular category of supplements to support healthy aging and natural beauty are Nutricosmetics. This type of natural health product generally contains ingredients to promote healthy skin, hair and nails, and protect the body from stressors that accelerate the aging process. As a nutrition, natural health and formulation expert, I am grateful to work within this exciting category and network with some of the leading biotechnology, nutraceutical and beauty companies worldwide.