About Paula Simpson

A Little Self-Care Goes A Long Way

Through my own experience with fad dieting, I struggled throughout my teenage years until finally realizing I was ultimately in charge of my health. I decided to study nutritional science in university, followed by holistic nutrition & herbal medicine. By learning about what we consume and how nutrients are metabolized in the body to promote optimal health fascinated me. This is where my journey and relationship with nutrition for preventative health and natural beauty began. I continue to be actively involved in clinical research, education & practice; with board certification and active standing as a Registered Master Herbalist and Functional Nutritionist. 

Nutraceuticals are health products derived from natural sources, including foods and botanicals, which possess rejuvenating and harmonizing properties within the body. Emphasizing preventive health, these products are specifically designed to bolster various physiological systems, ranging from the immune, digestive, cardiovascular, joint and bone health, to weight and stress management. One increasingly popular subset of supplements aimed at promoting healthy aging and natural beauty is known as Nutricosmetics. These natural health products typically contain ingredients that support radiant skin, lustrous hair, and strong nails while shielding the body from stressors that expedite the aging process. As an expert in nutrition, herbal medicine, and formulation, I feel privileged to be involved in this dynamic category and collaborate with leading biotechnology, nutraceutical, and beauty companies worldwide.

I built this site to help pull the “fact” from “fiction” so you can make the best informed choices for your own personal wellness journey.

I hope you enjoy it.

Wellness Focused Beauty

Paula is a globally recognized authority in aesthetic wellness, product development, and branding, renowned for her contributions to the natural health, cosmetics, and medical aesthetic industries. Her dedication lies in educating these fields about the crucial role of nutrition and plant medicine in achieving natural beauty and promoting healthy aging. With a unique blend of scientific knowledge and hands-on experience in clinical research, marketing, and regulatory compliance, Paula has successfully established some of the most sought-after wellness and beauty brands available today.

Paula’s passion for Healthy Aging and Nutricosmetics has solidified her reputation as a leading innovator and ambassador within the natural beauty industry. Her extensive expertise has earned her recognition as one of the most influential women in her field. As a strategic advisor for ingredients and brands across the biotechnology, natural health, and microbiome sectors, Paula is a trusted authority and educator for the “beauty from within” philosophy.

In addition to her roles as a founder, innovator, and key formulator of award-winning brands, Paula maintains a significant media presence. She frequently appears on major platforms such as E! News, Entertainment Tonight, Access Hollywood, Good Morning America, Telemundo, MSNBC, KTLA, ABC, and FOX NEWS. Paula shares her knowledge with leading health and beauty publications, including Allure, Alternative Medicine, Brit+Co, Everyday Health, InStyle, Mindbodygreen, New Beauty Magazine, Rodale’s Organic Life, PopSugar, Reader’s Digest, Refinery 29, Vogue, and more. Her expertise is also recognized through her active participation as a judge for the prestigious Nutraingredients USA Beauty From Within Awards in 2023 and 2024.

Paula is also an accomplished author. Her book, “Good Bacteria for Healthy Skin: Nurturing Your Skin Microbiome with Pre- and Probiotics for Clear and Luminous Skin,” published by Ulysses Press, provides insights into maintaining healthy skin through the nurturing of the skin microbiome with pre- and probiotics.

Beyond her numerous professional accolades, Paula operates a thriving global practice. She is dedicated to helping clients achieve their best health and appearance through an integrated approach to healthy aging and natural beauty. Her holistic methods empower individuals to enhance their well-being and aesthetic naturally, leveraging the power of nutrition, plant medicine, and scientifically-backed skincare practices.